The story Behind Cera Ceramics

Our Story

Hybrid Vinyl Floors is a proud division of Harmony Timber Floors Gold Coast, and a second-generation, Australian-owned family business rooted in integrity, craftsmanship, and innovation. For nearly 25 years, we’ve been transforming residential and commercial spaces across Australia with high-quality engineered timber and SPC hybrid vinyl flooring designed to impress and built to last.

As direct importers, we take complete control of our supply chain—ensuring strict quality assurance while eliminating unnecessary markups. When you shop with Hybrid Vinyl Floors online, you’re purchasing directly from the source. That means superior products at the most competitive prices, without the middlemen.

Our commitment goes beyond products—we’re driven by passion, backed by experience, and trusted for our outstanding customer support. Whether you’re refreshing a cozy home or planning a large-scale commercial project, Hybrid Vinyl Floors is dedicated to delivering value, reliability, and beautiful results you can count on.

About

The original Cera ceramics store was started by my grandmother in 1934 in Massachusetts. To continue the family tradition that began in her quaint brick & mortar shop, we created this online store to share her exquisite designs with the whole world! All of our products are handmade in our local workshop just a few blocks from the original Cera store. We hope you find something you love!

Original Cera Brand Tableware & Decor

Our Mission

At Hybrid Vinyl Floors, we strive to elevate Australian homes and businesses with premium flooring solutions that are as stylish as they are affordable. By eliminating intermediaries, we ensure that every customer benefits from direct savings and exceptional value. With a commitment to outstanding service, rigorous quality standards, and a dedication to craftsmanship, our goal is to become Australia’s most trusted destination for hybrid and timber flooring.

Our Vision

To inspire confidence in every space we touch—by offering premium hybrid and timber flooring that blends beauty, durability, and affordability.

Our Values

  • Integrity & Transparency
  • Customer-Centricity
  • Craftsmanship & Quality
  • Community & Family